Social media has taken the world by storm over the past decade or so, and companies are increasingly relying on social media websites and apps to generate business. There are many benefits to using social media for business purposes, as it provides several ways to interact with and appeal to potential customers in a way that traditional advertising channels simply cannot match.
It gives companies a way to target their ideal customer.
The hashtag has completely revolutionized the way that businesses appeal to their consumers. All of a sudden, there was a way to sort social media posts into categories that are easily searchable by users of Twitter, Facebook, Pinterest, and many other sites. For businesses looking to gain visibility among a certain group, tagging posts with carefully selected phrases can result in them quickly being found by the target audience. Also, there are plenty of groups on Facebook as well as others that focus on specific niche interests, which are easily searchable and quick to join and interact with.
It allows companies to create a unique and relatable brand image.
Many of these sites now offer social media for business that is specifically optimized to help communicate with customers and share important information. Companies can post product and service updates, unique images targeted towards specific customers, and updates on the business in general. All of this can be done quickly, and without the effort or cost that goes into created a full-fledged marketing campaign. Consumers who are on social media daily will feel closer to brands that really put themselves out there in an organic way.
Communication through social media for business is quick and easy.
If customers have a comment or concern, it is easy to address it quickly and personally through social media, and it also makes the situation visible to other customers that may be thinking the same thing or having the same problem. Social media is also a place where plenty of customers post reviews of products and services, which can lead to new interest from other potential customers, who can easily make contact through the company’s social media page. Communication through other channels, such as email and phone, while they may feel more intimate, take longer, and result in many customers asking questions that could be answered through one Tweet or Facebook post.
Social media is easily searchable.
Social media profiles, especially those for businesses, tend to come up on the first page of related web searches, which can increase visibility for any brand. Social media sites also have a huge user base to begin with, whereas trying to do business solely through a company website may take time just to attract half as many potential customers.
Overall, investing time and energy into creating quality social media profiles over a wide variety of sites can have a huge impact on any business. Social media is any easy way to build a brand image, reach out to customers, and most importantly, generate new sales.
Rachel DeAntonio has been a sales and marketing professional since 1992. In 1994, she launched a full-service marketing and communications firm. DeAntonio’s work has garnered awards from the Direct Marketing Association (DMA) and has led to many successful start-ups. She has authored several trade publications, and, in 2012, began her career in digital marketing and search engine optimization (SEO).