Quality SEO content has many requirements, a way to distribute the information is certainly one that needs to be addressed and taken into consideration during the production phase. You have the knowledge, and you have scattered ideas. How do you collect, organize and distribute that information to the masses?
Below are ten ways websites use their blogs to relay information:
1. Product Pages
If your selling something on an e-commerce site, you better have quality product pages. The way you present your product or service is essential to its success and a solid product page can serve as both quality SEO content and an effective PPC landing page. If you did enough to get a visitor to your website, make sure to attract their attention and “WOW” them into a purchase.
2. Blog Posts
A blog is the most common way of creating a regular stream of quality SEO content. Because blog posts are usually more engaging, they are more likely to attract links than product pages. Effective posting will work to build authority to you and your site. Blog posts are so versatile, they can be used as the vehicle to express any of the main topics below. The one thing you have to think of and plan for in a blog post is what will engage your reader and what will cause them to comment on or better yet, share your post in their online community. Be passionate!
These are news articles, current events on your niche, interviews, headlines, etc. You’ll find articles in newspaper or magazine-style websites. In the small niche sector, interviews will commonly be found on blog pages with a targeted topic relating specifically to that niche. For instance, if your website was focused on all types of marketing, you may interview someone from a top marketing agency who is an expert in billboard advertising. Your interview would make for an excellent and resourceful blog post for others to engage with and benefit by, making it exceptional quality SEO content to pass along.
This blog post is a list. A list is essentially an article, but expressing the article as a list (such as “5 Things you Must Do In New York City” or “101 Best Restaurants In The United States”) makes it easier to consume quickly. These types of titles have been proven to be more “clickable” when accessed through search engines or social media outlets.
I believe guides are an exceptional example of how the Internet has changed our lives for the better and they are not only quality SEO content but they are useful for each of us every day. A guide is a Do-It-Yourself blog post where someone who carries above average to expert knowledge on a particular topic provides a step-by-step guide on performing a particular function within that topic. Because readers can be intimidated by large amounts of written content, guides are often broken up onto multiple web pages. However, many feel it’s a best practice to allow users to view long content as a single page if they wish.
From a marketing or engagement standpoint, you can post a full guide as a blog on your website, or you can post an excerpt or “teaser”, requiring visitors to fill out a registration form to read the remaining elements of the guide. This can be a good way to generate leads, but keep in mind that putting up a registration restriction can reduce the amount of SEO traffic you can drive to that particular guide.
On to the sexy stuff, and I’m not referring to adult content. In general video is quality SEO content but video is more labor intensive and there are fewer videos on the web than pages of text; therefore, it can be easier to rank on the first page for a competitive keyword by creating a video instead of an article because there is less competition. Depending on your business, videos can be a great way to attract and reach an audience because watching an article is much easier than reading one.
Consider creating how-to videos on your product or market expertise. You can also create a video on a process that is related to your niche. For example, a carpenter can create a video showing how to cut wood at certain angles. From an SEO standpoint, you should consider including a text transcript of your video. Here are some additional tips for optimizing videos.
We relate to colors and graphics. We also relate to numbers, percentages and statistics. Infographics, or images containing a lot of data (often in the form of visual graphs or charts) on a single subject, can rack up a lot of visitors and links. However, because so much of the content is embedded in the image and therefore not readable as text by search engines, it’s important to carefully optimize the rest of the page.
Need a way to display a series of related images? A slideshow, when presented properly, does the trick with ease and is certainly quality SEO content. At times pictures are more relevant and revealing than text could ever be. For instance, you’re trying to express what all the trucks looked like at the local Monster Jam, text may fall short here but images would speak a thousand words. Here again, SEO of your title, captions, alternative file names are important because there is less for the search engines to crawl for ideas.
When is the last time you opened a dictionary? Better yet, do you even know where one is? If your an authority in a specialized niche, a well built-out glossary can be a good way to capture some repeat search traffic. Think quality SEO content terms, medical terms, plumbing terms, architectural terms, and so-on and so-forth.
What the yellow pages used to be, a directory is a useful set of links to resources around a given topic. For example, an SEO blog might do itself well by creating a directory of places to get SEO consultations or website analysis’, from larger sources such as Moz to independent SEO shops around the country.
I created this list to provide ideas for broadcasting your information, your quality SEO content that will be read by the masses. These are just some of the basic types of quality SEO content, but don’t let this list limit you – the possibilities are virtually endless.
Rachel DeAntonio has been a sales and marketing professional since 1992. In 1994, she launched a full-service marketing and communications firm. DeAntonio’s work has garnered awards from the Direct Marketing Association (DMA) and has led to many successful start-ups. She has authored several trade publications, and, in 2012, began her career in digital marketing and search engine optimization (SEO).